When people ask me how they can get targeted traffic to their website, I often answer back with a question. What have you been, and what are you doing now to get targeted traffic and visitors to your site. I’m always complete surprised by all of the different methods people use, often costing them hundreds if not thousands of dollars in memberships and fees. Equally as surprising is that most people don’t ever consider the positive effects of forum marketing.
Forum marketing in my opinion, is one of the best ways to get really targeted traffic to your website. What are forums? Forums are online communities where people with the same interests or hobbies get together and chat. You can think of it as a sort of digital message board. You create an account, post a question or comment on a topic, and others can respond to you. It’s being part of the conversation. And you’re having that conversation with like minded people who are interested in exactly the same thing. In fact, with enough work, it could easily surpass many of the often used marketing methods.
What better place to engage potential customers or clients than on a forum what is right on the topic of the product or service you are offering? I can’t think of any better way to actually talk to your potential customers. Rather than making a sales pitch to them, you can engage them by asking questions. What they like or dislike about a product or service. How they would make it better or what they would need in order to choose one service or product over another. The responses you’ll get will often surprise you, and give you a truly unique insight in to the minds of the people you are trying to target. If you’re on a video game forum for example, and see that a lot of people are looking for a specific accessory for a game system or perhaps a game they’ve wanted for some time but can’t find anywhere else. You can find the products they are looking for, chat with them about the products, and then ask them to visit your online store, where you have that product in stock.
If they have questions or comments about specific products or services in your industry, there is no better way to make yourself an authority by answering their questions and responding to their comments. You’ll be viewed as the go-to guy when it comes to information pertaining to the topic, and your recommendations will go a long way, even if you are recommending your own product or service.
Forum marketing helps you build trust with your customers. If you’re out there and giving out valuable information for free, they will be more compelled to come to you when they need more – even if it means having to pay you. They’ll trust you already. They can look at your interaction on the forum and will be able to see that you know what you’re talking about, and that you’ve helped other forum members in the past.
Equally as important however is also the fact that forum marketing can be completely free. It won’t cost you anything to join and be part of the conversation. You don’t have to pay to help potential customers. All that’s needed is a little bit of your time. And what better place to spend some of you time than on a forum filled with people who are interested in, talking about, and wanting to buy what you have to offer.